How We Got Started
Back in 2019, Marcus was working with families who were
stressed about money but couldn't find practical help that made
sense. Most financial advice felt disconnected from real life –
budgets that ignored how people actually spend, or investment
strategies that required money they didn't have.
The breakthrough came when we realized that financial stress
isn't really about the numbers. It's about feeling out of
control and not knowing what to do next. So we built kivomitrae
around teaching people how to regain that sense of control, one
manageable step at a time.
What makes our approach different is that we focus on reducing
the emotional weight of money decisions first. When you're not
paralyzed by stress, you can actually think clearly about your
options and make choices that work for your specific situation.